AKA: the vitality of video

An image is a cocoon. A bubble of impact that bounces from the editing suite to the living-room sofa. To ensure the strength of a message reaches your target audience and beyond, AKA COM bets on controlled vitality rather than uncontrolled virality.
And because the image we have of ourselves or our work does not always match the one we wish to project, our agency offers a new ‘vitality contract’: turning your stories into references you can build on.
It is a ‘contract’ Laurent Hublet has already signed up to. In a world where ‘passive-active’ mode leaves most narratives without a voice, the Brussels-Capital Region’s Minister for Employment, the Economy and the Digital Economy set out his strategic vision of an inclusive, dynamic city in conversation with Guillaume Cordeaux.
Filmed by Benjamin Liberda with a clarity that matches the strength of the message: to ‘make Brussels a winner’. To ‘move forward together, with ambition, responsibility and determination’. Through the power of ‘collective mobilisation’.
Pierre-Yves Bulteau